Capturing Demand: How to compete with OTAs for direct bookings

Travel has significantly rebounded over the last year, with US and Europe leading the way.

During the pandemic, when OTAs have reduced their marketing spending, hotels globally have enjoyed an unprecedented increase in direct bookings.

However, with the global resumption of travel in the last 18 months, we are seeing a reversal, with OTAs regaining much of the booking share from their significantly increased marketing spending.

As the APAC region continues to open up, hotels need to up their game in digital marketing, both in terms of spending and strategies, to stem the tide of losing booking share to the OTAs.

In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.

Michael Leong
Regional Vice President of eCommerce APAC and EMEA, Cendyn

Michael Leong is the Regional Vice President of eCommerce APAC & EMEA at Cendyn. In his role, he provides eCommerce solutions to hoteliers in the APAC and EMEA regions, covering website development and performance digital marketing, with a focus on helping clients drive direct business. Additionally, Michael provides strategic input on eCommerce best practices to key clients in these regions, drawing from his vast experience in the hospitality space. Prior to joining Cendyn, Michael has over 20 years of hospitality marketing experience, having held various leadership positions in eCommerce and Loyalty Marketing with luxury hotel brands like Shangri-La and Dusit.