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title: "SiteMinder: Bringing Order to Chaos"
description: "Facing a turbulent global market, how can revenue managers build resilience, maintain revenue and regain control? In other words, how can hoteliers bring order to chaos?\n\nJoin James Bishop, Director of Global Demand Partnerships from SiteMinder, Matthew Stephens, Managing Director from eHotelier and special guests as they discuss the new era of distribution and pricing and the tactics you need to apply in order to maintain revenue when faced with fluctuations in demand."
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# \[Webinar\] Bringing order to chaos: How to work smarter to regain control and maintain revenue.
Tuesday 7th April, 2020, 15:00 (Local time: London); 09:00 (Local time: Chicago)
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Facing a turbulent global market, how can revenue managers build resilience, maintain revenue and regain control?
Join James Bishop, Director of Global Demand Partnerships from [SiteMinder](https://www.siteminder.com/), Frederic Toitot, Chair of the Revenue Optimisation Board, [HSMAI Europe](https://hsmai.eu/) and Matthew Stephens, Managing Director from [eHotelier](http://www.ehotelier.com) as they discuss the new era of distribution and pricing and the tactics you need to apply in order to maintain revenue when faced with fluctuations in demand.
**What you'll learn:**
- The changing distribution and pricing landscape
- Current shifts in demand e.g. Coronavirus (COVID-19) and how to manage downturns in demand
- Revenue management and pricing tactics to build resilience with unpredictable events
- How to stand out amongst competitors and maintain revenue.
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**James Bishop**
Director of Global Demand Partnerships
SiteMinder
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**Frederic Toitot**
Chair of the Revenue Optimisation Board
HSMAI Europe
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**Matthew Stephens**
Managing Director
eHotelier